Being a father of 3 kids, I always make sure the kids, me and my wife to eat well so that we will not fall sick easily. I realised the root cause of illness is highly linked with our diet.

I am also an avid swimmer since young, my mother would prepare me healthy food daily to ensure I have great energy and good health condition in order to perform well in many of my swimming competitions.

I came to realise that brown rice is the healthy food that we should eat daily. However, many people dislike the rough texture and the bland taste of brown rice. Most of us just couldn’t accept eating curry with brown rice but to go with the white rice instead. Therefore, I started to research and gather information on generations which is lacking of brown rice/whole grains intake.

Me and my team have strong belief in prevention is better than cure. Brown rice as 100% whole grain, prevent many modern illnesses. 1 cup of NutriBrownRice™ serve a serving of our body daily whole grain requirement. We innovated NutriBrownRice™ instant drink as your whole grain need on-the-go, it thus helps in building healthier community. 

From the Alliance Bizsmart Innovation Challenge I joined in 2016,  what impact me the most was to see how EcoWorld grew from the beginning and the team’s spirit eventually gave them the exponential growth within short span of few years. I learnt that a successful business can’t stand alone without the spiritual team that guided by inspirational leaders. I also learnt that we cannot ignore pain and hardship in our lives. And if you try to avoid feeling the pains in your path, you will either miss the exponential growth opportunity or suffer from more problems. Although health food manufacturing is not a high profit industry and the margin is relatively low, I continue to strive in making healthy food affordable to most people by driving its future growth. Hence with this inspiration and our great team’s culture, I am confident that our company will continue to strive to achieve our goals.